The Assignment

Design a beverage brand from scratch. Create something unique to the market that will stand out against the competition on the shelf. Design the brand, labels, bottles/cans/jars, and a multi pack container. Then, create an Instagram campaign to introduce your drink to the world.

Mother Pucker is not your momma’s lemonade. Sweetened with honey for a unique and rich sweetness, Mother Pucker is a sophisticated take on a summer classic - lemonade. This non-alcoholic beverage is a great mixer, with each flavor having a recommended spirit to mix in, but is also delicious on its own. We have a unique combination of flavors ranging from our Original Honey to Ginger Cayenne, so we are sure to have something for everyone.

The idea behind Mother Pucker was to make something that would stand out on the shelves. With a stand out name and bright color palette, it’s impossible not to be immediately pulled in to learn more about this drink.