The Assignment

Design a company from scratch. Create a branding strategy, find your target audience, and develop something that will stand out from its competitors on the market now. Put all of your work into a “brand book” so your partners know the brand guidelines.

Honey Salt is a baking subscription service that provides simple and expert level recipes for home bakers who wish to make a simple treat or improve their skills and grow as a baker.

I was inspired by the rise of food subscription services and my own love of desserts. Not only can you continue to grow your baking skills, but with this subscription service, you never have to miss out on your favorite meal - dessert.