LOGOS. BRAND IDENTITY.

LOGOS. BRAND IDENTITY.

  • Fond du Lac

  • Kenosha Innovation Neighborhood

  • TechRENDER

  • Voice to Action

  • WINS

Fond Du Lac

Brand Refresh
Conceptual Work

Fond du Lac was interested in a possible refresh to their branding

Keeping their iconic lighthouse as iconography, but introducing new colors and a more minimal design

Designed at Mueller Communications

Kenosha Innovation Neighborhood (KIN)

Full Brand Creation
Conceptual Work

Building on the concept of combining neighborhood and innovation

Designed at Mueller Communications

TechRender

Full Rebrand

TechRender came to us wanting a full rebrand on their website and creative visuals

Focusing on the digitization and historical preservation side of their business, I chose classic technology coloring and combined a column with a digitization rendering pattern to create this icon.

Designed at Mueller Communications

Voice to Action

Sub-brand

Milwaukee County wanted to brand their employee initiative called “Voice to Action”

Using existing Milwaukee County colors and fonts

Designed at Mueller Communications

WINS

Full Brand Design

WINS stands for Wisconsin Institute of Neuro Sciences

This brand was created to help a local doctor get promoted for this job to potentially create this medical institute.

Combining a logo that pulled from all of the medical institutions involved was important to the client as well as incorporating a brain and spine.

Designed at Mueller Communications

Designers Note:

One of my favorite things to come out of this WINS project was communication with the client. I realized there are actually somethings I know that a brain surgeon doesn’t…when it comes to design at least.

Next

Print Design